18-08-2014
FWD : Food Wine Design week in Alba
media coverage from the event - 5-9 June 2014 in Italy
Dear friends,
we are delighted to announce that our sister winery in Alba Tenuta Carretta hosted with great success the FWD week in 2014 (5-9 June).
What is FWD?
The FWD Association was born to encourage meeting among food, wine and design culture. Therefore, FWD means to promote the launch of opportunities to think about the potentialities that design could offer to food and wine in favour of territory and tourism.
The idea was born following the meeting between three important exponents of food, wine and design industry. They are Aldo Cingolani, CEO Bertone Design and President Association, and Franco Miroglio, Tenuta Carretta’s owner in Piobesi d’Alba and manager of Miroglio’s family winery. Asian businessman Muneaki Masuda, founder and President of Culture Convenience Club (CCC). Association objective is to offer, every year, a thick schedule with many dates and situations to analyze the main food, wine and design themes.
This year's event displayed great program, ideas and humans behind them such as:
Design and cooking lessons - In cooperation with Academia Barilla
E-Bike experience by Bosch
Conference Systemic Food Design By University of Gastronomic Sciences
Potentialities of territory By Politecnico di Torino and Unisg (University of Gastronomic Sciences)
Naked or dressed? Communicate with packging - Exhibit by Politecnico di Torino, Dipartimento di Architettura, Design e Club della Comunicazione d’Impresa
Luxoro e La Commerciale
Reflected territories - an installation realized by Specchio Piuma presented in Tenuta Carretta winery
Authentic taste of a history long-lasting almost one century - KitchenAid Exhibit
Corkscrew, need becomes brilliance - Exhibit in collaboration with Museo dei Cavatappi di Barolo
Historic menu from Gastronomic Library of Academia Barilla
Time Machine By Federica Marangoni
#piemonteintavola - Photographic exhibit by Instagramers Piemonte
Compasso d’Oro Collection-ADI - Selection of historical collection restored with the support of Miroglio Group
Design and cooking lessons - Dialogue between the designer Mario Bellini and the chef Ugo Alciati
Aston Martin Interiors by Formitalia Luxury Group
Timeless Design - Solo exhibition by Toshiyuki Kita
Wining and designing - Exhibit by INTERNI the Magazine of Interiors and Contemporary Design
Pomellato’s Jewels and Chiarlo’s Cru
KITA’S. Reinterpretare la tradizione By Toshiyuki Kita
We present to your attention the thoughts of the President:
"I think that combining design, wine and food is current life expression. This happens every day, but we don’t realize it. With this event we would like to underline that live the design means to sink into present day.
We had the idea by visiting extraordinary places in Piedmont and in Milan, where design is everywhere: in agricultural, architectural and manufacturing sphere by expressing quality and beauty."
Aldo Cingolani
President Association FWD
and the Vice-president of FWD:
"In last years wine conception is changing and it’s becoming an out-and-out innovation icon, by including in this process, design, graphics, art and architecture.
In a world increasingly virtual, wine and food will be instrumental to spread authenticity values of territory.
This event and our association want to tell extraordinary story of this date between nature and contemporary culture."
Franco Miroglio
Vice-president Association FWD
We, at Edoardo Miroglio winery are sure that this event could be developed in Bulgaria because the essence and the combination of quality wines with delicious food surrounded by the perfect ambience in terms of design is crucial.
VIDEO of the event
Photos of the event could be found on our Facebook fan page.
Thank you for your time,
Edoardo Miroglio team
